@Echo Neon | April 13th, 2023 | 10 minutes read | Custom neon, Business sign, Customers

Since Georges Claude introduced them in Paris in 1910, neon signs have been illuminating businesses and attracting customers for over a century. Neon business signs have become a staple in various industries, offering a unique and eye-catching way to showcase a company’s branding and style. In today’s fast-paced world, custom neon business signs serve as a powerful tool to create memorable visual experiences and draw in potential clients. 

This blog post aims to provide a comprehensive guide on creating custom neon signs tailored to your business needs while utilizing the latest technologies and design principles. We’ll delve into the important design elements to consider and the steps to bring your custom neon sign to life. So, here’s how you can illuminate your path to success with a captivating custom neon sign that perfectly represents your brand.

custom neon light for business

Key Elements To Consider When Designing Custom Neon Business Signs

To create a custom neon sign that resonates with your audience and aligns with your brand’s identity, several essential elements must be considered during the design process. Here, we outline the critical factors that will help ensure your custom neon sign has the desired impact on potential customers:

  • Target Audience and Business Identity

Understanding your target audience and business identity is crucial when designing a custom neon sign that effectively communicates your brand’s message. Consider your potential customers’ demographics, preferences, and needs, and ensure your design resonates with them. Reflect on your brand’s core values, mission, and unique selling points, and incorporate these elements into your custom neon sign to create a cohesive and compelling visual experience.

  • Size and Placement of the Sign

The size and placement of your custom neon business sign play a significant role in its visibility and overall impact. To determine the appropriate dimensions, consider the viewing distance, surrounding environment, and potential obstructions. Ensure your sign is large enough to be easily seen and read, yet not overwhelming or distracting. Placement is equally crucial – choose a location that maximizes visibility, complements your storefront’s design, and adheres to local regulations.

custom neon sign for market

  • Colors and Visual Aesthetics

Colors profoundly influence our emotions and perceptions, making them a critical aspect of your custom neon sign’s design. Choose colors that align with your brand’s identity and evoke the desired emotional response from your target audience. Consider the impact of different color combinations and how they can enhance or detract from your sign’s readability. Additionally, ensure your design is visually balanced and aesthetically appealing, using elements like contrast, symmetry, and negative space to create a harmonious composition.

  • Typography and Messaging

The typography and messaging of your custom neon business sign should be clear, concise, and engaging. Choose legible fonts from a distance and complement your brand’s style. Avoid overly decorative or intricate typefaces that may be difficult to read. Keep your messaging simple and to the point, focusing on your business’s unique selling points or a catchy tagline. Remember, your custom neon light sign has only a few seconds to capture the attention of potential customers, so it’s essential to make every word count.

  • Your Custom Neon Business Sign Budget

Being a business, you must have a budget for everything you do, even if it’s flexible. Therefore, as you search for the best custom neon business signs, ensure you compare prices from different vendors with your budget for the project. At Echo Neon, we can beat or match any competitor prices; so no matter the price you get out there, we plan to beat or match it without jeopardizing the quality of the products we give you. You can contact us on our price beat program. Rest assured that we are the foremost manufacturers of LED neon signs in the United States, not resellers. So, we are able to offer the greatest value at the most excellent prices.

neon light for business

How To Create a Custom Neon Sign For Your Business: Step-by-step Guide

Creating a custom neon sign that accurately represents your brand and captivates potential customers requires careful planning and execution. Follow these steps to ensure a successful outcome for your custom neon business sign project:

Step 1: Develop a Clear Concept

  • Define your brand’s personality

Begin by identifying your brand’s core values, style, and unique attributes. This will guide your design decisions and help you create a custom neon sign that aligns with your brand’s identity.

  • Determine the purpose of the sign

Consider what you want to achieve with your custom neon sign – whether it’s increasing foot traffic, promoting a specific product or service, or simply enhancing your brand’s visibility.

  • Gather inspiration and ideas

Browse existing neon signs, design portfolios, and online platforms like Pinterest to gather ideas and inspiration that resonate with your brand’s personality and objectives.

neon signs for business

Step 2: Choose the Right Materials and Components

  • Neon tubes versus LED neon lights

While traditional neon tubes offer a classic look, LED neon lights provide greater energy efficiency, durability, and design flexibility. Weigh the pros and cons of each option and decide which best suits your needs and budget.

  • Backing materials

Choose a backing material that complements your design and fits your desired aesthetic, such as acrylic, metal, or wood.

  • Power supply and mounting options

Consider factors like power source, voltage requirements, and mounting options to ensure your custom neon sign is safe and easy to install.

Step 3: Design Your Neon Sign

  • Collaborate with a professional designer or use design software

To bring your vision to life, work with a skilled designer or use design software to create a detailed blueprint of your custom neon sign.

  • Consider technical aspects

Keep in mind the limitations of neon tubes or LED lights, such as wiring, tube bends, and fabrication techniques, to ensure a seamless design that can be easily manufactured.

  • Ensure legibility and visibility

Test your design’s legibility from various distances and angles, and adjust your typography, color choices, and layout accordingly.

  • Finalize design and seek feedback

Once you’re satisfied with your design, gather feedback from colleagues, friends, or even potential customers to ensure it effectively communicates your brand’s message and appeals to your target audience.

proper coffee neon sign

Step 4: Partner with a Reputable Neon Sign Manufacturer

  • Research and compare different companies

Browse online reviews, testimonials, and portfolios to identify reputable custom neon sign manufacturers that specialize in the type of sign you’re looking for.

  • Assess the quality, turnaround time, and customer reviews

Look for a manufacturer that offers high-quality materials, craftsmanship, and timely delivery, backed by positive customer reviews.

  • Negotiate pricing and warranty options

Request quotes from multiple manufacturers and negotiate the best price, ensuring your chosen company offers a reasonable warranty and after-sales support.

  • Place your order and await delivery

Once you’ve finalized the design and chosen a reliable manufacturer, place your order and eagerly await the arrival of your custom neon sign.

By following these steps and paying attention to each detail, you’ll create a stunning custom neon business sign that captivates potential customers, elevates your brand, and sets your business apart from the competition. Moreover, Echo Neon offers a smart Custom Neon Sign Design Tool that allows you to customize your business’s neon sign as you like and gives you a price estimate. Do well to explore it. 

office neon signs

Installation and Maintenance of Custom Neon Sign

Proper installation and maintenance of your custom neon sign are crucial to ensure its longevity and optimal performance. Follow these tips and best practices to keep your sign looking its best for years to come:

1. Installation Tips and Best Practices

  • Read the manufacturer’s instructions carefully before starting the installation process.
  • Choose a secure, visible location that adheres to local regulations and complements your business’s facade.
  • Use appropriate mounting hardware and tools to ensure a safe and secure installation.
  • If you’re unsure about any aspect of the installation, consult a professional to avoid potential damage or injury.

2. Safety Precautions and Guidelines

  • Always turn off the power supply to the sign before performing any maintenance or troubleshooting.
  • Avoid touching the neon tubes or LED lights with bare hands, as they can become hot during operation.
  • Ensure proper grounding and electrical connections to prevent potential electrical hazards.
  • Keep the sign and its components away from flammable materials or excessive moisture.

3. Routine Maintenance and Cleaning

  • Inspect your custom neon sign regularly for signs of wear, damage, or loose connections.
  • Clean the neon tubes or LED lights gently using a soft, damp cloth to remove dust and dirt. Avoid using harsh chemicals or abrasive materials that may damage the sign.
  • Check and replace any faulty components, such as transformers, wiring, or mounting hardware, as needed.
  • Schedule periodic professional maintenance to ensure optimal performance and address any potential issues.

neon light for business


In conclusion, custom neon business signs offer a unique and powerful way to elevate your brand’s presence, attract customers, and create a lasting impression. By investing in a personalized neon sign, you can reap the benefits of increased visibility, enhanced brand identity, and exceptional business advertisement durability. Moreover, the process of designing and creating a custom neon sign, from concept development to installation and maintenance, allows for endless opportunities to showcase your brand’s personality and values. 

On the other hand, you can explore our catalog of ready-made neon signs (which are encapsulating and effective for businesses in all industries) to make immediate purchase. 

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Choosing the right custom neon sign among different neon sign brands could be exhausting.

To make this process easier, we are offering the price beat program. As the first LED neon sign maker in the US market, Echo Neon has been offering the most affordable neon sign without comprising quality.

Get the lowest price in 3 easy steps:

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Take a screenshot or send us a document of the offer you’d like us to beat. Please make sure that the screenshot includes total package pricing, including all applicable taxes and fees charged by the other neon sign brand.

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