In the competitive environment of today, standing out and drawing in customers is crucial for businesses. One way to achieve this is by using compelling advertising, and LED neon signs are emerging as a popular choice. 

Indeed, neon lights have been a go-to advertising method for businesses for many years. They are an excellent means of capturing people’s attention and leaving a lasting impression on potential clientele. Neon signs provide numerous advantages for businesses, both big and small, helping to boost visibility, strengthen branding efforts, and entice new customers.

In this blog post, we will explore how you can use neon signs for advertising your business and provide some tips on how to create eye-catching quality neon signs for your business.

What Are Neon Signs?

Neon lights derive their name from neon, an elusive, odorless and colorless noble gas. Typically, traditional neon lights house small quantities of neon gas, emitting a reddish-orange luminescence. However, to create a variety of colors, manufacturers incorporate other gases and chemical compounds.

Constructed with glass tubes, neon lights can be skillfully shaped into various artistic forms, such as images or letters. These vibrant, multihued lights are often used to craft eye-catching signage for advertising purposes, aptly referred to as neon signs.

Types of Neon Signs

Neon signs come in different styles, each offering its own unique characteristics and benefits. Here are some of the most popular types of neon signs used for advertising:

Open Signs

Commonly used by businesses, open neon signs tell when a business is open and ready to serve customers. 

Custom Signs

Tailor-made for a specific business, custom neon signs can feature the company’s name, motto, logo, statement of values, or any other bespoke design elements.

LED Neon Signs

As a modern alternative to traditional neon signs, LED neon signs use energy-efficient LED lights to showcase beautiful advertisements for businesses.

The Benefits of Using Neon Advertising Signs

Neon signs have been a popular advertising tool for decades for several good reasons. Using neon signs for advertising has several benefits, including:

Energy Efficiency

One of the common misconceptions about neon signs is that they consume large amounts of energy. In reality, modern neon signs are designed to be energy-efficient, using less power than traditional incandescent bulbs. By opting for neon advertising signs, businesses can enjoy the benefits of increased visibility without incurring exorbitant energy costs.

Low Maintenance

Neon signs are known for their low maintenance requirements. Unlike other lighting solutions, they have no filaments that can burn out or moving parts that can wear down. With minimal upkeep, neon signs for advertising can remain in excellent condition for years, saving you time and money on maintenance.

Long-lasting Materials

Neon signs are constructed from durable materials, such as glass tubing and sturdy metal frames, ensuring their longevity. When properly cared for, neon advertising signs can last for decades, providing a long-term advertising solution for your business.

Resistance to Weather Conditions

Neon signs are designed to withstand various weather conditions, making them suitable for both indoor and outdoor use. With their weather-resistant properties, they can endure the elements, maintaining their vibrant glow and structural integrity even in harsh climates.

Indoor and Outdoor Use

The versatility of neon advertising signs makes them suitable for a wide range of applications. From storefronts and window displays to interior décor and wayfinding, neon signs can be utilized both indoors and outdoors, providing businesses with multiple advertising opportunities.

Effective in All Industries

Neon signs for advertising are not limited to specific industries. Whether you run a restaurant, retail store, bar and coffee shop, entertainment venue, gym and saloon, neon signs can be tailored to suit your business’s unique needs, making them an adaptable and effective marketing tool for various sectors.

Tips For Using Neon Signs For Advertising

Creating effective neon signs requires careful consideration of design, color, and messaging. Here are some practical strategies for implementing neon signs for advertising.

The Importance of Colors, Fonts, and Messaging

Neon signs are known for their bold and vibrant colors. Choose colors that reflect your brand and stand out in any environment. The colors, fonts, and messaging used can have a significant impact on its effectiveness. When choosing colors, it is important to choose colors that reflect your brand and stand out in any environment. Bold and contrasting colors can help your neon sign stand out and make it easier to read. When choosing fonts, choose a font that is easy to read and matches your brand’s personality. The messaging on your neon sign should be clear and concise, with a call to action that encourages potential customers to visit your business.

Placement and Size

The placement and size of your neon sign are also important factors to consider. Your neon sign should be placed in a location that is visible to potential customers and easily accessible. Consider the surrounding environment and choose a location that will make it stand out. Moreover, its size should be appropriate for the location and environment. A neon sign that is too small may be overlooked, while one that is too large can be overwhelming and detract from the overall appearance of your storefront.

High Foot Traffic Areas

To make the most of your neon advertising signs, it’s essential to place them in areas with high foot traffic. Busy streets, shopping centers, and entertainment districts are ideal locations, as they expose your brand to a large number of potential customers. By strategically positioning your neon signs in these areas, you can significantly increase your brand’s visibility and reach.

Visibility From a Distance

To ensure that your neon signs for advertising can be seen from afar, consider installing them at a height that allows unobstructed visibility. Also, choose a size and design that can be easily recognized from a distance, ensuring your message reaches a wider audience.

Incorporating Brand Elements

To reinforce brand recognition, incorporate key elements of your brand identity into your neon lights for advertising. This may include your logo, brand colors, or unique design features. By integrating these elements, you can create a cohesive marketing strategy that strengthens your brand image and fosters customer loyalty.

Complementing Online Marketing

While neon advertising lights are an effective marketing tool on their own, they can also be used to complement your online marketing efforts. For instance, share images or videos of your neon signs on social media platforms to create buzz and engage with your online audience. Additionally, consider featuring neon signs on your website or email campaigns to create a consistent visual identity across all marketing channels.

Conclusion

In today’s competitive business landscape, standing out from the crowd is more important than ever. Neon signs for advertising have proven to be a powerful tool for enhancing brand visibility and capturing the attention of potential customers. Embracing neon advertising signs as a creative and effective marketing strategy can help your business stand out, attract customers, and leave memorable impressions. 

At Echo Neon, we adopt all the best practices and tips discussed in this article, and more, to help you create a successful neon advertising campaign that enhances your brand visibility and contributes to your long-term business success. You can explore our website to buy ready-made neon signs or order for a custom neon sign that suits your brand and advertising strategy.